Sea-Doo wants you to rip through the water-bound canyons of Lake Powell. Can-Am hopes you’ll leave a trail of dust through the Mojave Desert. Ski-Doo wants to see you summiting the powdery slopes of the Rocky Mountains. And each of these power sport brands is hoping to lure Americans into the outdoors under the banner of their new, joint experience called Uncharted Society.
Uncharted Society launched in June, with around 40 curated experiences focused on adventuring in America’s public lands. “These vehicles are allowing people to discover hidden playgrounds and lands that are not always accessible otherwise, such as snowy mountain tops or sand dunes in the desert,” says BRP-X Innovation Lab Program Lead Véronique Lacroix.
Those hidden playgrounds include Yosemite, California; Bryce Canyon, Utah; Vail, Colorado; Madeira Beach, Florida; and Las Vegas, Nevada among others.
According to BRP, sales of powersports vehicles were up 40 percent this summer. Uncharted Society hopes to capitalize on that momentum by making powersports more accessible to travelers who may not be owners of equipment themselves. “Our experiences are managed by independent outfitters,” adds BRP Global Consumer Public Relations Lead Brian Manning. “Our outfitters’ activities are running full-throttle, and our pilot project has shown to be successful since the launch.”
Manning says Uncharted Society outfitters like Wilderness Collective and Up Lake Adventures are notching a greater than 90 percent satisfaction level on experiences—a figure that is pushing BRP to develop more partnerships and expand the number of available opportunities.
Check out the full article from Forbes here.