Go RVing Amplifies 2026 Experiential Events

For 2026, Go RVing is sharpening its experiential strategy around a select group of premium, high-visibility tentpole events designed to position the RV lifestyle at the intersection of American culture, passion points, and consumer conversation.

As part of this evolved approach, Go RVing is prioritizing fewer but significantly larger-scale partnerships that allow for deeper audience engagement, stronger media integration, expanded social amplification, and more immersive brand storytelling opportunities. The strategy reflects a continued focus on elevating the visibility and cultural relevance of RVing by showing up in the environments and moments that matter most to today’s consumers.

Go RVing will execute experiential activations at five marquee events across the country from July through mid-November:

• Scouting America National Jamboree – Glen Jean, West Virginia (July 22–30) 
• US Open of Surfing – Huntington Beach, California (July 25–August 2) 
• Albuquerque International Balloon Fiesta – Albuquerque, New Mexico (October 3–11) 
• Pickleball World Championships – Farmers Branch, Texas (November 2–8) 
• The National Dog Show – Oaks, Pennsylvania (November 12–15) 

These events were intentionally selected for their strong alignment with key consumer passion points including outdoor adventure, sports, travel, family experiences, and pet-friendly lifestyles–cultural spaces that RVing naturally fits and allows Go RVing to authentically engage audiences at scale.

Beyond on-site presence, each partnership is designed to create meaningful integration opportunities that extend the Go RVing message well beyond the physical activation footprint. Across the season, Go RVing will receive a variety of high-value promotional assets including sponsorship integrations, broadcast exposure, athlete and influencer participation, social media amplification, and event-specific storytelling opportunities that help embed the RV lifestyle into broader cultural moments and conversations.

At every event, Go RVing will serve as the official and exclusive RV partner. Four of the five activations will feature expansive footprints capable of showcasing three to five RVs, allowing consumers to fully immerse themselves in the RV lifestyle through walkthrough tours, interactive demonstrations, and hands-on experiences.

In addition to touring RVs, attendees will engage with a variety of experiential elements including interactive displays, educational components, photo booth opportunities, and sweepstakes activations featuring a premier grand prize giveaway. Together, these experiences are designed to create memorable, highly shareable consumer interactions that drive both immediate engagement and long-tail social and earned media impact.

Collectively, these marquee partnerships represent a continued evolution of Go RVing’s experiential strategy, one focused on bigger cultural moments, deeper audience engagement, and ensuring the RV category maintains a strong presence within the passions, lifestyles, and experiences shaping modern American culture.

As Go RVing finalizes these events, the next phase will focus on securing RVs that are the best fit for each event audience and activation environment. If any member companies or dealers are interested in partnering with Go RVing by providing RVs for display at one or more of these events, or have additional questions, please contact Senior Manager of Programs & Experiential Events Dana DelVecchio at ddelvecchio@rvia.org.

View the 2026 experiential event infographic below: