Go RVing has partnered with Earl Hunter Jr., the founder of Black Folks Camp Too, on a new dealer education series that will discuss how to market to Black consumers. The three-part series, which is scheduled to roll out early this year, will focus on barriers to entry and how to bridge this gap with Black consumers.
The video series will address three major barriers to entry that prevent Black consumers from becoming RVers. It explains why many Black folks aren’t participating in outdoor activities, knowledge gaps that exist within the Black community, and how to reach Black audiences and invite them to be part of the RVing community. Earl explains here how this series will help dealers reach this audience.
The series will be available for dealers who participate in the Go RVing tie in program and will be located within the Go RVing industry portal.