Go RVing's New Experiential Activation Debuts With Strong Consumer Engagement

Go RVing unveiled its new experiential activation space in 2026, featuring a larger footprint, vibrant branding, and enhanced interactive experiences designed to attract and engage consumers. The refreshed activation made its debut at the first two events of the season, drawing thousands of attendees and generating significant interest in the RV lifestyle.

Scouting America National Jamboree:
Summit Bechtel Reserve | Glen Jean, West Virginia
July 22–30, 2026

Go RVing showcased three RVs during the nine-day event, welcoming 7,613 consumer tours. The activation provided Scouts, families, and volunteers with the opportunity to explore a variety of RV types and learn more about RV travel and camping. Additionally, Go RVing's sponsorship of the Scouting America National Jamboree was featured in On Scouting.

U.S. Open of Surfing:
Huntington Beach Pier | Huntington Beach, California
July 25–August 2, 2026

The excitement continued at the U.S. Open of Surfing, where five RVs were displayed along the iconic Huntington Beach coastline. The activation attracted exceptional consumer interest, recording 32,440 RV tours throughout the event and introducing thousands of beachgoers to the freedom and flexibility of the RV lifestyle. 

Go RVing's next experiential activation will take place at the Albuquerque International Balloon Fiesta in Albuquerque, New Mexico, from October 3–11, 2026.

We are currently seeking three RVs to be featured during the event. Manufacturers interested in partnering with Go RVing by providing a display unit are encouraged to contact Dana DelVecchio at ddelvecchio@rvia.org to learn more about this opportunity.

The deadline to submit a unit for consideration is Monday, August 24, 2026.