Political Advertisers Turn To Digital-Out-Of-Home Media To Reach Traveling Voters

Consumers are traveling, but mostly by recreational vehicles (RVs) and cars, making digital out-of-home (DOOH) the preferred advertising media for some politicians, as digital platforms like Facebook, Google and Twitter implement tight restrictions.

Ross Miller, former Nevada secretary of state and 2020 candidate for Clark County Commission, said the Adomni DOOH platform allows him to easily reach constituents and change out messaging at a much lower cost than other advertising channels.

More people are moving about the country by car and RV, spending time outdoors.

RVs have seen record sales during the COVID-19 pandemic. More than 40,462 RVs shipped in June - up 10% from a year ago, according to a report by the RV Industry Association, the highest monthly total since October 2018.

DOOH advertising can’t be skipped or blocked, so as the 2020 election nears, political advertisers have turned to DOOH platforms to reach voters.

Political ad agencies, campaigns, issue advocacy groups and Super PACs are all using programmatic DOOH as a new arrow in their quiver.

Check out the full article from Media Post here.