The RV Industry: All The Comforts Of Home And The Office With The Benefits Of The Outdoors.

Reports and Trends

August Shipment Report Now Available

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28,071

August 2023 RV Shipments

Reports and Trends

Election For The 2024 RV Industry Association Board Of Directors Underway

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RV Industry: Numbers To Know

Economic Impact

140

Billion Dollars

The RVs Move America Economic Impact Study revealed the RV industry has an overall annual economic impact to the US economy of $140 billion

33

32

Median Age of a New Buyer

The RV Industry Association's latest research into new RV buyers showed the median age has dropped to just 32 years old

2 in 5

2 in 5

Want to Work Remote in an RV

Best of both worlds! 39% of new RV buyers purchased their RV because they wanted a place to stay and explore the outdoors while still having access to their work

Vacation Cost Comparison Study

A new study conducted by an outside, independent firm has found that RV vacations cost much less than other types of vacation travel, even when factoring in fuel prices and the cost of RV ownership. According to the study, commissioned by Go RVing and the RV Industry Association, CBRE Hotels Advisory Group found there are average cost savings of up to 60% for a four-person travel party, while a two-person travel party saves up to an average of 46%, depending on factors such as the type of RV and type of vacation.

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The RV Path to Purchase Journey

From demographics to sources of research to reasons for travel, the profile of prospective and current RV owners is constantly evolving. Go RVing partnered with Ipsos, the global leader in market research, to develop a comprehensive look at the buying process customers go through for their first-time and repeat purchases. Told through an easy-to-follow story about Dan and Rachel, a recently married couple in their late 20s, RV Industry Association members can use these critical insights on what elements of the journey are most impactful to furthering RV enthusiasm and some key recommendation on how companies can enhance the purchase experience and create greater brand loyalty.

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Go RVing RV Owner Demographic Profile

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. It includes purchase motivations, travel and usage trends, and importance of specific features and accessories across meaningful demographic and generational breakouts. The report also features an RV Owner Segmentation report that identifies seven distinct clusters of RV ownership based on psychographics, hobbies, interests, and usage.

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News & Insights

Industry News

2023 RV Industry Association Board Of Directors Election Results Announced

Voting for the 2024 RV Industry Association Board of Directors election closed on Monday, September 25 and the final results are in! Official representatives from member companies cast their votes during the September 5-25 balloting for the three open seats announced in August. From that pool...

September 28, 2023
Education & Training

RV Industry Association’s RV-C Subcommittee Critical To New Course

The RV Technical Institute’s most recent addition to its curriculum, Introduction to RV-C, was launched two weeks ago. The class provides technicians with the knowledge and skills necessary to understand and utilize RV-CAN (RV-C), a powerful diagnostic tool used in the RV industry...

September 28, 2023
Advocacy

RV Industry Commends Chairman Jason Smith And Trade Subcommittee Chair Adrian Smith For Holding Hearing On Generalized System Of Preferences

The recent hearing conducted by the House Ways and Means Trade Subcommittee on reforms to the Generalized System of Preferences (GSP) program marks a significant step toward enhancing trade policies and promoting economic growth. We applaud the efforts of the Ways and Means Committee and its Chairman, Jason Smith (MO-08), along with Chairman Adrian Smith (NE-03)...

September 26, 2023
Membership  |  Events

Webinar Recording: How To Avoid Greenwashing

Three in 4 people considering purchasing an RV say the sustainability of materials has an impact on their purchase decisions. And this should come as no surprise since more and more consumers are prioritizing sustainability in their purchases. On Tuesday, September 19,  the RV Industry Association’s Sustainability Committee hosted a webinar on the dos and don’ts to avoid greenwashing...

September 21, 2023
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