Go RVing Creator Summit Introduces Millions To The RV Lifestyle

How do we plant the seed of RV ownership in the minds of active consumers who have never considered it? We bring the lifestyle directly to where they look for inspiration.

This June, Go RVing did exactly that by hosting the inaugural Go RVing Creator Summit at the Sun Outdoors Rocky Mountain campground in Granby, Colorado. The event brought together 10 premier outdoor adventure content creators—representing a combined, highly engaged audience of over 4.1 million followers—for their very first RV experience.

For the RV industry, the strategic importance of this summit cannot be overstated. By targeting traditional outdoor enthusiasts who love hiking, rock climbing, fly fishing, and ATVing, but haven’t yet crossed over into RVing, Go RVing is actively broadening the consumer consideration set.

Showing active outdoor families, couples, and solo adventurers that an RV isn't just a vehicle, but a premium basecamp that enhances the adventure they already love. The event perfectly balanced rugged adventure with modern comfort. Nestled just steps from Rocky Mountain National Park, the creators spent their days on the trails and rivers before returning to a luxury resort environment. Key industry messages took center stage: the undeniable ease of the RV lifestyle and the tight-knit community naturally built around a nightly campfire.

Beyond experiencing campground life, the creators toured an exclusive display of diverse, modern units. The lineup showcased the industry's versatility, featuring a nimble Class B van from DM Vans, an approachable lightweight towable from Jayco, and high-end fifth wheel and travel trailers from Keystone.

The impact of this summit will ripple out over the coming weeks. As these 10 creators share their authentic first-time experiences via reels,stories, and blog posts across Instagram, TikTok, YouTube, Facebook, and Substack, millions of potential buyers will see RVing as an accessible, exciting travel option from trusted advisors in the outdoor adventure space. Stay tuned to Go RVing’s social channels to watch the campaign unfold and see the lifestyle through a fresh set of eyes.