Go RVing has partnered with the Soccer United Marketing and the Federación Mexicana de Fútbol (FMF), the national governing body for the sport of soccer in Mexico, designating Go RVing as an official partner of the Mexican National Soccer Team’s annual U.S. Tour, now in its 16th year.
“We’re happy for the opportunity to connect with the passionate fans of the world’s most popular sport,” said Go RVing Vice President Karen Redfern. “Soccer is the top family sport in the U.S., and families are the most avid RVers, so it’s a natural fit. We’re proud to partner with the Mexican National Team and wish them the best of luck on the road to the World Cup.”
A complete marketing partnership, Go RVing will receive electronic in-stadium advertising, digital and broadcast ads and on-site activations. As part of Go RVing’s growing experiential program, the game locations will become activation zones featuring member products. Go RVing will also receive signature promotional rights across the Mexican National Team’s US Tour. At each match, designated fan fests popularly known as “Futbol Fiesta,” will feature exclusive access to multiple RVs. Fans can experience first-hand how an RV can provide a fun, flexible and affordable way for friends and families to spend time together doing the things they enjoy most.
The Mexican National Team will continue its 2018 U.S. Tour — and the team’s preparation ahead of the 2018 FIFA World Cup — with two back-to-back matches, March 23 in the Bay Area’s Levi’s Stadium versus Iceland and March 27 at AT&T Stadium in Arlington, Texas versus Croatia. The Tour will then host a World Cup Sendoff Celebration in the Los Angeles area on Memorial Day Weekend. The four-day event will feature fan and media activities, concluding with a Sendoff Game on Monday, May 28 at the historic Rose Bowl against the top-20 ranked national team of Wales.
Mexico, which finished first in the CONCACAF region to qualify for the 2018 FIFA World Cup in Russia, will use the matches to fine-tune its squad as head Coach Juan Carlos Osorio looks to solidify the lineup.
The annual Mexican National Team U.S. Tour matches have become one of the most popular events in the sport, with an average of approximately 50,000 fans per game. With nearly 80 games played since 2002, the Mexican National Team has been able to use the matches to prepare for important competitions like the FIFA World Cup and CONCACAF Gold Cup, and to reach their fervent fan base in the U.S.
The Tour — sponsored by Adidas, Advance Auto Parts, Allstate Insurance Company, AT&T, Bud Light, Coca-Cola, Daisy Brand, Delta/Aeromexico, el Jimador, Makita, Nissan, POWERADE, The Home Depot, Wells Fargo, and now Go RVing — will visit various cities across the U.S. in 2018, and will be broadcast nationally on the Univision and FOX family of networks and Fútbol de Primera Radio Network. For more information, visit www.MexTour.org.
Soccer United Marketing (SUM), Major League Soccer’s commercial arm and partner of the Mexican National Team’s U.S. Tour for more than 15 years, facilitated the agreement.