A brand new radio ad hit the airwaves this week as a part of Go RVing’s new Go on a Real Vacation campaign. The commercial, running June 1 – July 12, can be heard across terrestrial stations, mobile devices, desktop streams, and provider apps including iHeart Radio, Premiere Radio Networks, Entercom, Westwood One, Pandora, Spotify, and KATZ Radio.
The thirty-second radio spot, produced by Go RVing’s new agency, FCB, will build on the momentum the industry is seeing as new consumers flock to RVing.
The ad plays off relatable “indoor recreation” experiences many Americans were forced to adopt over the past couple of months during stay-at-home orders. It turns those experiences from “what was” to “what can be” – with an RV, and ignites our desire to get back outdoors and discover a better way of travel in this “new normal.”
The ad targets the outdoor enthusiast audience who enjoy sightseeing, spending time with family, visiting the beach and historical sights, a main target market of Go RVing, and heavy consumers of radio.
Check out the new radio spot!