We invite you to view the RV Industry Association annual report for a look at some of the high-level Association achievements and industry highlights from the past year including the Go RVing program, government affairs and advocacy wins, shipment trends, international efforts, events information, standards and education updates and membership updates. This interactive PDF includes videos. Thank you for your steadfast support. We appreciate you driving the industry forward and supporting our mission.
Go RVing Communications Planning Study
The Go RVing Communications Planning Study, conducted by Nielsen, provides data about the demographics and psychographics of prospective and current RV buyers and identifies effective marketing strategies for reaching them. The research identifies and provides detailed information on three consumer groups with a high likelihood to be interested in or buy an RV, Active Family Adventurers, Nature Lovers, and Kid-Free Adult Adventurers. Combined, these groups of potential RVers represent 40% of U.S. households. In general, the research showed that consumers in all three opportunity segments have favorable views towards the RV lifestyle and see RVing as a convenient way to explore the country, participate in outdoor activities and spend time with family and friends. Members may access the full executive summary here and the full report here.