The Go RVing campaign released the Unexpected series teaser video on Facebook this weekend, which smashed previous campaign audience records. In two short weeks, it has garnered over three million views. The first two days saw numbers at 1.5 million views online. It’s the first Go RVing-created video to surpass one million views.
The Unexpected teaser, which invites the audience to follow professional adventure athlete Brody Leven as he takes four adventures in four different RV types and styles, shattered the previous Go RVing record of 702,000 views.
“This is an example of what’s possible when we combine an engaging personality with high-quality content and smart audience targeting,” said Go RVing Vice President, Karen Redfern. “Brody has a big, inviting personality and a passionate following. With Brody traveling in four different RV types, he helps break the stereotypes that millennials may have of RVing. These videos show new audiences some of the ways that RVs can make even extreme adventures accessible, comfortable and convenient.”
The eight videos in the series will be appearing on Facebook throughout the summer.