Go RVing Sparks Consumer Interest During 2025 Experiential Events

As 2025 draws to a close, Go RVing is reflecting on the year’s ten successful experiential events. 

These events are a core part of Go RVing's strategy to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting. They provide consumers with real-world opportunities to engage firsthand with RVs and share their experiences with others, becoming more likely to make a purchase themselves. 

This year’s events took place at various locations across the country, including air shows, festivals, art shows, state fairs, golf championships, and more. Over the course of the year’s ten events, a total of 65,149 individuals toured the RVs and hundreds of thousands more saw RVs at these unexpected events. 

“Experiential events continue to be a key part of our strategy to introduce consumers to RVing,” said Dana DelVecchio, Go RVing’s Senior Manager of Programs and Experiential Events. “Along with sharing the RV lifestyle with the general public, these events also gave us opportunities to form major partnerships, such as the one with American Century Championship, resulting in an even greater reach. Go RVing is excited to see these experiential events foster more consumer interest in RVing and encourage them to explore the great outdoors. We would also like to thank our dealer and manufacturer partners for providing the RV units that consumers toured.”

Consumers who tour RVs at these events are often exploring RVs for the first time, learning about the various types of RVs, and discovering how affordable and easy they are to own. These experiential events present consumers with an unexpected opportunity to step inside an RV and visualize what’s just beyond the door of their next getaway—resulting in many individuals expressing interest in joining the RV lifestyle.

One major highlight took place at the year’s fifth experiential event, the American Century Championship. This popular celebrity golf event reached millions of consumers across TV, digital coverage, and in-person activations. The RVs were also a big draw for curious celebrity contestants, including Travis and Jason Kelce, Steph Curry, Miles Teller, David Wells, Gary Sheffield, and more. Additionally, trade and industry publications shared Go RVing’s partnership in this event with the greater RV industry. 

As always, these events are made possible by the support of the entire RV industry and the RV dealers and manufacturers who provide units for the displays. Stay tuned for future announcements for the 2026 experiential events.