The Go RVing Coalition consists of representatives primarily from RVIA, RVDA and ARVC member companies, as well as affiliated organizations and businesses, all having an interest in the success of the cooperative Go RVing marketing campaign. The Coalition serves as the primary advisory body providing ongoing guidance on the goals, direction and methodology used in promoting RVs and the RV lifestyle.

Co-Chair Organization Title
Bob Wheeler Airstream President
Dan Pearson PleasureLand RV Center - St Cloud President/CEO
Member Organization Title
BJ Thompson B.J. Thompson Associates, Inc. President
Barry Eckel Thetford Corp. Executive Vice President, Americas
Bob Rogers Lance Camper Director of Marketing
Chad Reece Winnebago Industries, Inc. Director, Corporate Relations
Christopher Barth Jayco Inc. Senior Director of Product Development
Christopher Mahony Go RVing Canada Executive Director
Craig Kirby RV Industry Association - HQ President & CEO
Darryl Searer RV/MH Hall Of Fame President
David Basler ARVC - National Association of RV Parks & Campgrounds
Debbie Brunoforte Little Dealer, Little Prices - Phoenix Owner/Partner
Eleonore Hamm RVDA of Canada President
Heather Leach PRVCA Executive Vice President
John Lebbad Lazy Days RV of Tampa Chief Marketing Officer
John Sammut Newmar Corporation VP Sales and Marketing
Lance Wilson Florida RV Trade Association Executive Director
Michael Gast Kampgrounds of America VP of Communications
Mike Auger LaSalle Bristol VP of Sales – RV Market
Mike Regan Crestview RV Center Owner/Partner
Phil Ingrassia RVDA - Recreation Vehicle Dealers Association of North America President
Piar Adams Airxcel, Inc. VP of Marketing, Aftermarket & International Sales
Robert (Bob) Parish Wells Fargo CDF Vice President
Ron Shepherd Camperland of Oklahoma President/CEO
Scott Stropkai Statistical Surveys, Inc. President
William Sheffer Michigan Association of Recreation Vehicles and Campgrounds (MARVAC) Executive Director
Staff Liaison Organization Title
Courtney Bias RV Industry Association - HQ Director, Strategic Marketing
Dana DelVecchio RV Industry Association - HQ Marketing Program Analyst
James Ashurst RV Industry Association - HQ Executive Vice President
Karen Redfern RV Industry Association - HQ Vice President, Brand Marketing & Communications