Adventure Awaits "Just Beyond Your Door" In New Go RVing Campaign

Go RVing, the RV industry's dedicated marketing program, has launched its new campaign, "Just Beyond Your Door," inviting everyone to discover the unique joys and freedoms of RV travel. This initiative, developed with Go RVing’s new creative agency BVK, and brought to life by Covert and Gemini Films, emphasizes that the call of adventure and the comforts of home are closer than you think – just beyond your RV door.

"We understand that today's travelers seek authentic experiences that allow them to unwind, connect with loved ones, and embrace the unexpected," says Karen Redfern, Chief Marketing Officer for Go RVing. "RVing embodies this desire. Stepping into an RV opens the door to new adventures, whether it's a quiet escape in nature or discovering a charming small town. 'Just Beyond Your Door' aims to show that this lifestyle is within reach."

The new campaign effectively shows RVing as an accessible and appealing lifestyle for all. The campaign features a 30-second ad, created using LED volume stage technology—the same technology used to shoot Disney’s “The Mandalorian.” Viewers are taken through various landscapes across all four seasons – all within a single viewing experience. Something that was accomplished in just three days with this new technology, instead of the time and cost of filming over multiple weeks in multiple locations. 

Extending beyond just the 30-second ad, "Just Beyond Your Door" is a multi-platform experience designed to inspire potential RVers. Engaging content will be shared across digital channels, streaming services, social media, print, at experiential events, and through influencer collaborations. The core message is that RVing offers a blend of the freedom to explore and the comfort of bringing a piece of home along.

Kevin Kriehn, Chief Creative Officer at BVK, shares the campaign's inspiration: “Opening an RV door became a symbol for the start of new experiences and the connections RV travel fosters. We’re pleased to partner with Go RVing to bring this vision to life and showcase the broad appeal of hitting the road with your home.”

Nick Litwinko, Executive Producer at Covert, notes the campaign's production approach: "Go RVing and BVK's decision to use virtual production technology has resulted in a visually engaging campaign. The transitions between different landscapes effectively capture the sense of adventure that RVing offers."

With summer approaching and an estimated 44 million Americans considering an RV trip, this campaign is timely. "Just Beyond Your Door" illustrates the diverse ways people can enjoy RVing, from family campouts to getaways with friends, everyone can see themselves in this ad.