In 2002, Minneapolis-based journalist Stephen Regenold started “The Gear Junkie” as a nationally syndicated newspaper column. A climber and competitive endurance athlete, Regenold traveled the world to test gear and cover fascinating people and places in the world outdoors. Regenold’s popular column became a digital publication in 2006 and has evolved into one of the most respected online outlets in the outdoor industry.
Today GearJunkie.com employs editors, writers and videographers in Denver and Minneapolis, breaking news and providing product reviews in the active-lifestyle world. Millions of monthly readers follow GearJunkie and engage through their active social and newsletter channels as well as their weekly syndicated column distributed in print newspapers around the U.S.
Earlier this year, GearJunkie put together an article for the Kickoff to Camping, on the latest and greatest RVs to hit the market. This led to conversations with the Go RVing team and how together they could create useful RV content for GearJunkie’s passionate outdoor audience. After initial discussions, it became clear that not only was GearJunkie’s audience one that the RV industry needed to target, but that GearJunkie had the ability to provide RVing lifestyle and culture content to them in a highly informative way.
(Photo credit: GearJunkie)
This month, GearJunkie launched a major content series with Go RVing to explore the people, places, and gear of recreational vehicles. And next month their “Out of Office” content series will kick off, featuring multiple articles and videos on a custom microsite that will appeal to the ever-growing number of digital nomads who already comprise a significant portion of GearJunkie’s readership. The series will feature profiles of RVers who shape the culture of life in a highly mobile community, while sharing some of the best locations to visit with an RV as well as in-depth articles about gear from electronics for your RV to communications solutions for life off the grid.
GearJunkie’s track record of trustworthy product reviews and other functional outdoor content keeps their audience coming back for the latest news in the active-lifestyle world. This type of partnership is just another way that Go RVing can reach audiences that are a natural fit for the RV lifestyle and help them learn about how purchasing one of the industry’s products can greatly benefit their work and recreational lives.