Go RVing will be working with Verde Brand Communications to support a range of public relations and digital marketing programs. Verde will help create strategy and brand campaigns that drive further success with Go RVing while also supporting the launch of RVX.
Verde joins Fire It Up PR, Boyle Public Affairs, and Crider Public Relations in working with the Go RVing earned media team to promote RV industry messages in the media.
Verde will partner with Go RVing to ramp the visibility, engagement and reach of the RV lifestyle, ultimately inviting more enthusiastic RV owners to join the growing tribe of mobile, vehicle-supported adventurers.
“We’re pleased to add Verde to our team and are excited to work with them to boost the RV lifestyle with outdoors enthusiasts and adventure travelers,” said Go RVing vice president Karen Redfern.
RVX will be the official “Kick-off to Camping Season” with a focus on new innovations, technologies and the industry’s best-selling products for dealers and consumers. Verde will create content and educational opportunities to support continued growth of the RV business.
“Verde is incredibly proud to be selected as a brand communications partner to Go RVing and RVX,” said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. “There’s never been a better time to create expansion through proactively bridging vehicle supported adventure with outdoor audiences. RV enthusiasts are incredibly passionate and together comprise a wide-ranging group of demographics who count themselves as fans and as part of an important movement -- the mobile, RV lifestyle. We cannot wait to partner with the visionaries at Go RVing to power this movement to the next level through growing consumer awareness of the RV industry’s products launching at the RVX show in Salt Lake City next March.”
Verde Brand Communications is a full-service communications agency launched in the outdoor recreation markets in 2002. The Verde team is on the sharp end discovering and deploying integrated brand communications solutions that enable clients to own their respective omnichannel consumers. Verde’s work powers emotional consumer engagement, nurturing and conversion across channels through creative, integrated brand communications solutions tailored for the outdoor recreation industries.
For more about RVX, visit rvx.org and follow @GoRVing. To learn more about the future of the RV industry, tune in to episode 48 of the Channel Mastery Podcast featuring Frank Hugelmeyer, president of the RV Industry Association.