Change.

It’s a concept that can easily be translated as a nerve-wracking experience combined with a mixed bag of emotions with the unknowns that come with it. According to a recent report by Accenture, a global management consulting firm for technology and digital strategy, 63 percent of businesses are currently experiencing some form of disruption. While many businesses and industries find it difficult to adapt to change, it also comes with opportunity and the excitement to try new things.

On Thursday, March 14 at RVX: The RV Experience, the RV Industry Association will be hosting a panel of expert executives discussing the dangers of not moving at the speed of innovation and why being on the front edge of change can be advantageous to growing your business. The session will be hosted by Katie Linendoll, an Emmy Award-winning TV personality, writer, technology expert, global technology consultant and one of the leading women in the field of technology.

If anyone can guide the RV industry through how to prepare for innovations in technology, it’s Linendoll.

As one of the most in-demand technology experts worldwide, Linendoll is recognized by a wide-range of audiences for her reporting and frequent appearances as an expert contributor for major media outlets including NBC’s “TODAY” show, “The Rachael Ray Show” and numerous other shows on CNN, HLN, FOX News, The Weather Channel, Popular Science and more. During her career, Linendoll has also hosted more than a dozen shows, and series focusing on technology and innovation, and has also been named a special correspondent at major tech conferences including Comic-Con, the Consumer Electronics Show, E3, Toy Fair and Maker Faire.

Linendoll is frequently booked as an emcee and moderator at major corporate events to help forward-thinking organizations and industries become “future proof,” by understanding how to remain competitive amid constant disruption and evolving technology.

RVX is the perfect venue to have this discussion. The event will feature multiple layers of learning about emerging consumer trends, changing technology and new innovations that will play a major role in the RV, camping and outdoor lifestyle choices of millions of consumers.

Make sure your business avoids the pains of disruption, and instead is poised for future growth and increased sales. Register for RVX today.


Photo credit: Concept Artists