Go RVing’s “Just Beyond Your Door” Ad Earns Silver Award

Go RVing’s 2025 national marketing campaign, “Just Beyond Your Door,” earned top honors from the Hospitality Sales & Marketing Association International (HSMAI), receiving a Silver, Best of Category Adrian Award in the paid media video segment at the 2025 Adrian Awards Celebration on February 18, 2026.

The recognition underscores the campaign’s creative excellence and its success in connecting with today’s travelers by showcasing how RVing uniquely combines the freedom of the open road with the comforts of home, especially in a highly competitive field of travel brands and destinations from around the world.

“We are thrilled that ‘Just Beyond Your Door’ has been recognized for its innovation and heart. This award is a testament to the power of using advanced technology to share the authentic, one-of-a-kind experience of RV travel and reflects how deeply our message resonates with travelers seeking the unique freedom of the RV lifestyle,” said Karen Redfern, Senior Vice President and Chief Marketing Officer of Go RVing. “Success in the paid media video category proves that when you connect with your audience through emotion, you don’t just reach them—you move them.”

Developed by Go RVing’s creative agency partner BVK and produced in collaboration with Covert and Gemini Films, “Just Beyond Your Door” leverages cutting-edge LED volume stage technology to immerse viewers in life-like landscapes spanning all four seasons. The result is a visually compelling spot that captures the spirit of RV travel: spontaneous adventure paired with the familiarity and comforts of home.

By combining advanced advertising technology with authentic storytelling, the multi-channel campaign reinforces Go RVing’s mission to inspire new audiences to discover the accessibility, flexibility, and joy of the RV lifestyle.

Now in its 69th year, the Adrian Awards are the largest and most prestigious competition dedicated to travel marketing. The annual program honors outstanding achievements across advertising, digital marketing, public relations, and integrated campaigns, celebrating work that sets new standards for creativity and effectiveness within the global travel industry.

“The Adrian Awards showcase the work that sets new standards in travel marketing,” said Brian Hicks, president and CEO of HSMAI. “This year’s winners represent the ingenuity and passion that continue to elevate the global travel experience.”

Launched last May, the “Just Beyond Your Door” ads have been viewed hundreds of millions of times across prime video platforms like Netflix, Hulu, Disney+, Prime Video, YouTube, and AppleTV.