Americans love their pickup trucks – the data has proven that. And with 88 percent of RV products being towables, the pair go hand in hand when Americans travel the country for outdoor recreation, cross-country trips or camping excursions.
The wildly popular Ford F-150 pickup truck with its family of Super Duty siblings is second only to the iPhone when it comes to branded consumer product sales, according to a new economic analysis from the Boston Consulting Group.
While the iPhone generated $55 billion in revenue to $42 billion for the F-Series in 2019, the F-Series actually generated more in revenue than the National Football League, Major League Baseball, National Basketball Association and National Hockey League combined – which was just $40 billion, the analysis showed.
Ford plans to debut a redesigned F-150 Thursday.
All by itself, the F-Series full-size pickup truck franchise within Ford Motor Company is so big that it would make the list of Fortune 100 companies.
“It is impossible to overstate the economic significance of the Ford F-150 to Ford and to the U.S. economy,” market analyst Jon Gabrielsen said. “The Ford F-150 is the single highest-volume vehicle sold in the U.S. and has been for years.”
Check out the full article from The Spokesman-Review here.