RVX: The RV Experience and the all new “Reveal” will be showcasing brand-new RVs to dealers, some of which have been years in the making. According to reports from large and small manufacturers exhibiting at the event, some brands have been working on concepts for over three years and are excited to finally show them off to dealers at RVX.
Over 400 RVs were submitted for The Reveal into nine consumer categories designed to showcase the brands coming to market for consumers, and each category has multiple RVs vying for the top spots. From family-friendly fifth-wheels and motorhomes to luxury travel trailers and touring vehicles, the industry’s products will be showcased to help dealers engage with consumers in a new way. This is like nothing the industry has ever had before - our first-ever national product unveiling.
“The Reveal will serves as an excellent opportunity to recognize the most innovative products in the industry,” said Vice President and General Manager of Winnebago Towables Scott Degnan. “As the 2019 camping season kicks off, we are very excited about the exposure The Reveal could bring to some of our latest award-winning Winnebago Travel Trailers and Fifth Wheels.”
The Reveal gives OEMs, suppliers and dealers an opportunity to think about how their products fit specific consumer lifestyle choices rather than what class of vehicle the product is. For consumers who aren’t current RVers, it’s not about a Class A or C. So, selling how a vehicle will be used by individual consumer segments looking for their next outdoor experience is key. It’s time to engage these new outdoor consumers who are ripe for joining our lifestyle, and The Reveal is the perfect platform achieve this.
“I have been super stoked since the announcement of The Reveal at RVX in Salt Lake City,” said Director of Marketing for Lance Camper Bob Rogers. “I can think of no better way to create excitement and awareness for the latest and greatest products our industry has to offer as we engage new customers who are passionate about the outdoor lifestyle. I can’t wait to see how The Reveal and the resulting exposure will boost the 2019 sales season.”
In addition, The Reveal will feature a multi-million-dollar media outreach campaign from Go RVing. The campaign will feature nationally recognized media brands that will be attending and covering the industry’s latest and greatest products, exciting their consumer audiences to buy.
Beyond The Reveal, new OEM and supplier products will be featured all over the brand-new Industry Showcase exhibit hall, where dealers can become the first to write orders and get new products on their lot. Dealers attending RVX will be able to see first-hand how the latest RV and outdoor products on the market can fill the promise of experience for their customers back home.
This is why RVX is being called the first-ever market-development event for dealers and the industry.
Click here to register today!