61 Million Americans Plan To Go RVing

Nov 13, 2020

According to a new survey from the RV Industry Association, 61 million Americans plan to go RV in the next 12 months. This is up from 46 million when this question was asked in May of 2020.

“We knew the interest in RVing from new consumers was strong this summer and that the ability to have the freedom to travel while controlling your environment and having fun has been very attractive to new and younger RV consumers,” said RV Industry Association President Craig Kirby. “Our latest survey validates what we have been seeing on RV dealer lots across the country. The desire to buy, rent, and travel in an RV is very strong, with RV purchase intent the strongest among Millennials.”

When asked about the likelihood of purchasing an RV in the next 12 months, 25% of respondents, say they are likely or very likely to purchase an RV in the next 12 months. Breaking down the demographics, Millennials showed the highest intent to buy at 31%, followed closely by Gen X at 26% and Gen Z at 21%.

The ability to work and learn from the road has also been a driving force behind the growth in RVing. The same survey showed 29% of respondents had worked from an RV over the past 8 months. And this is a trend that is just going to increase with 42% of respondents indicating they are considering working from an RV in the next year.

On the remote learning front, the survey showed 21% of respondents had schooled their children remotely in an RV over the past 8 months and 29% of respondents are considering doing so in the next year.

The survey of 1,220 leisure travelers conducted by Cairn Consulting has an associated margin of error of +/-2.81 percentage points.