Big data is a big buzzword, and cultivating the right data is a lofty undertaking. In 2017 Go RVing took aggressive steps to conduct research that will better prepare all of us for what lies ahead. Go RVing commissioned research into the next generation of RV consumer to identify consumer trends within the millennial generation, identify the groups most likely to own and use an RV and identify the strongest and most prominent barriers of entry into the RV market. The study also explored the features that are most important to the millennial generation as well as their expectations when it comes to vacations and the RV lifestyle.
More importantly, Go RVing is sharing this research with the industry so we can work to integrate the data into our daily business approaches. This research will help us understand the American millennial consumer and their perceptions about owning and using RVs, as well as market and consumer trends impacting their behavior. Knowing as much as we can about future customers helps inform our business decisions and drives continued success.