Go RVing Launches Inaugural “Explore Camping” Sponsorship Program To Promote Outdoor Access And Inspire A New Generation Of RVers

Go RVing, the national marketing campaign for the RV industry, is proud to announce the launch of its inaugural Explore Camping Sponsorship Program, an exciting new initiative designed to promote access to camping and RVing by partnering with organizations that serve young families, diverse communities, and growth audiences. Through these sponsorships, Go RVing can expand our reach and bring our message directly to the audiences of these organizations.

In its first year, Go RVing has awarded $25,000 sponsorships to three exceptional organizations: The Mid-Western Region of Jack and Jill of America, Bewilder, and Outward Bound. Each will host immersive RV camping experiences in summer and early fall 2025, designed to introduce new families to the joys of the outdoors.

This initiative underscores Go RVing’s commitment to showcasing how RVing fosters family connection, outdoor exploration, and personal well-being.

The 2025 program will support the following activations:

• Outward Bound (Denver, CO): A two-day introductory camping experience for children and adults.
• Jack and Jill of America (Mid-Western Region): A weekend campout experience bringing together teens and families for a camping retreat.
• Bewilder (Los Angeles, CA): A hands-on, educational RV adventure for young families, designed to engage urban communities with nature.

“Throughout Go RVing’s 30 years, we have helped millions of people discover the joys of RVing,” said Craig Kirby, President & CEO of the RV Industry Association. “These sponsorships continue these efforts by partnering with organizations who are welcoming new communities into the outdoors and showing them everything we love about the RV lifestyle: fun, freedom, wellbeing, and connection with nature.”

“Research shows that adults who camped as kids will return to the outdoors to recreate those impactful memories with their children, but how do we introduce camping to those who never experienced it in their youth? Explore Camping is about partnering with organizations that are listening, learning, and creating space for new communities to discover the positive power of the outdoors, whether at a campfire, on a hiking trail, or just beyond your door,” said Karen Redfern, Chief Marketing Officer of the RV Industry Association and Go RVing. “Each of our partners brings fresh, creative energy and we’re proud to support their work.”

To bring this vision to life, Go RVing selected HireCultures as the Sponsorship Administrator. A trusted talent advisory firm with a deep understanding of both outdoor recreation and strategic partnerships, HireCultures is uniquely equipped to identify mission-aligned organizations and manage complex collaborations. With a proven ability to design scalable initiatives and a national perspective, they are playing a critical role in launching and guiding the program.

The Explore Camping Sponsorship Program invites everyone to experience the joy of nature through RV camping and aims to inspire a new generation of outdoor enthusiasts. To learn more about getting started on your own RV adventure, go to gorving.com.