Go RVing RV Owner Demographic Profile: Class B Motorhomes

Nov 1, 2021

The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. The study identified seven distinct clusters based on RV owners’ unique motivations, needs, and habits. It also offers a breakdown of the different types of RVs and a study of which demographics tend to prefer different types of RVs.

Usage HabitsClass B motorhomes, also known as camper vans, are owned by 4% of RVers. Most commonly used in the summer (73%), they are, on average, in operation 21 days of the year and during 56% of the owners’ vacation time. 44% of those who purchase a Class B motorhome also tend to engage in outdoor sports, while 32% enjoy fishing, and 32% participate in water recreational activities while on the road.  52% of Class B owners stay at a national park campground, while 51% prefer to stay at a state park and 43% head to a private campground. Motivations for purchasing a camper van include maintaining control over one’s own itinerary, spending time outdoors, and visiting a location with natural beauty.

Key DemosIn terms of owner demographics, they are primarily purchased by young families (42%), millennials and Gen-Zers (45%), and first-timers (34%). 33% of Class B owners are female while 66% are male. 55% are employed full time and 65% have an annual income of over $65,000. 59% live with no children in the home.

We will continue taking a look at who is most likely to own different RVs in the coming weeks. You can view the full report here.

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