The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. The study identified seven distinct clusters based on RV owners’ unique motivations, needs, and habits.
One of the clusters, the “Avid RVers,” makes up 6% of total RV users. In terms of demographics, over 62% of RVers in this category are over 55 years old, 48% are retired, and 78% live with no children in the home. The majority of RVers in this cluster prefer to hit the road in the summer (89%) or fall (77%) and stay at private campgrounds, state parks, and private lands and campsites. Most of the people in this category tend to RV for the purpose of simply unwinding, visiting a location with natural beauty, and spending time outdoors. Likewise, while they’re out and about, these RVers enjoy participating in outdoor sports, pursuing an interest, and golfing.
It’s worth noting that this segment is often divided into two subcategories: Hit the Road and Pump the Brakes. Members of the first group show an interest in exploring and searching for new destinations. Those in the Pump the Brakes segment, however, prefer to relax in their RVs and use them as a vacation from the outside world.
There are four remaining clusters that we will be exploring in the coming weeks. Check out our overview of the clusters here.
Members of the RV Industry Association can view the full study here.