Craig Kirby

Craig Kirby is a 25-year veteran of the RV Industry Association and long-time senior leader within the organization. Kirby most recently served as senior vice president of government relations and general counsel. In this role, Kirby led several of the organization’s most prominent member service divisions including federal and state government relations, legal, industry standards, as well as the organization’s international business teams. Prior to joining the RV Industry Association in 1994, Kirby was in private practice with a law firm.

Craig spends his free time playing golf and enjoying outdoor activities with his family.

James Ashurst
Executive Vice President

Ashurst currently serves as the Executive Vice President at the RV Industry Association, where he leads membership, research, events, finance, operations and communications – including the RV industry’s popular Go RVing campaign.

Prior to joining the association, Ashurst served as vice president of communications for Travel Channel, the cable television network owned by Scripps Networks.  At Travel Channel, he served as the network’s prime media contact and oversaw all communications strategy, media relations, industry events, and campaign executions to support the key programming, brand, marketing, advertising, and affiliate sales and its aligned businesses. Earlier in his career, he held several communications positions in the broadcast satellite and travel industry.

When not busy touting the virtues of today’s RVs, James has a passion for cooking barbecue, and he loves to spend time being outdoors and camping with his wife and daughters.

Curtis Hemmeler
Executive Director, RV Technical Institute and SVP, Standards

Curtis Hemmeler is managing the establishment and launch of the RV Technical Institute’s new headquarters and training facility, as well as managing and executing the strategic business plan. He brings 20 years of professional experience in technical education and training to the RV Technical Institute. Prior to joining the institute, Curt was the vice president of operations and strategy for WyoTech, a division of Zenith Education that trains auto and diesel technicians. In that position, he led a team of over 300 across three locations. He has extensive experience with the sales, marketing, fundraising and developing community partnership. Curt is looking forward to building a first-class technical and educational program that will ensure that the RV industry’s success continues for generations and generations to come.

Bruce Hopkins
VP, Standards

Hopkins, a 40+ year veteran of the RV Industry Association, is the vice president of standards and is located in Elkhart, IN.  His principal responsibilities for the standards programs and activities encompass standards maintenance for a series of consensus standards, the development and publications of various related handbooks that detail program safety positions for industry membership. He is also responsible for educating members on association standards as well as those related to the federal government.

He is an active member and secretary of the National Fire Protection Association (NFPA) Technical Committee on RVs, served as secretariat to the American National Standards Institute (ANSI) Accredited Standards Committee A119 for RVs for 17 years, serves as secretariat for several other ANSI standards related to RVs and is a member of the Code-Making Panel 7 (previously CMP 19) of the National Electrical Code.  He is responsible for overseeing the operations of the association’s Standards Steering Committee and its six internal technical subcommittees.

Bruce spends his leisure time playing golf, traveling and walking. During the Christmas season, he plays Santa Claus at nursing homes and retirement communities where he enjoys bringing smiles to the residents and celebrating the staffs for the angels they are.

Jay Landers
VP, Government Affairs

As Vice President of Government Affairs, Landers and his team are responsible for promoting and protecting the RV industry by influencing legislative and regulatory policies at the federal and state levels.  

Prior to joining the association as a director of government affairs, Landers was an issues manager for the Joseph E. Seagram Company, where he managed work on federal and state government relations issues as well as broad public policy issues. Before that he represented MCI Communications Corporation on Capitol Hill and in the states. He began his career in Washington as a policy analyst for the New England Congressional Institute on Capitol Hill focusing on international trade issues for the New England Congressional Caucus.

Landers received his undergraduate degree from the University of Massachusetts, his Master’s degree from Syracuse University’s Maxwell School, and is also a graduate of the State Government Affairs Program at the Eagleton Institute of Politics at Rutgers University.

Landers is an avid biker, both mountain and motorized, and enjoys tailgating at football and lacrosse games.

Karen Redfern
VP, Brand Marketing & Communications

As Vice President of Brand Marketing and Communications, Redfern leads the team of marketing and communications professionals responsible for the industry’s brand marketing campaign, Go RVing, including strategic marketing, social and digital media, traditional advertising, video content creation, public relations, experiential marketing, partnerships, and consumer trends and research.

Prior to joining the RV Industry Association, Redfern was an executive with a national real estate franchise providing advertising and public relations programs for franchisees through a separately-funded advertising fund corporation operated much like Go RVing. Her public relations and marketing career spans over three decades with public agencies and private corporations.                                                              

Karen’s passion extends beyond the RV industry where she volunteers with several organizations dedicated to helping women, especially victims of domestic abuse. She is an avid DIYer at home, tackling reno projects big and small and enjoys relaxing time kayaking and biking.

Sharonne Lee
VP, Education & Operations, RV Technical Institute

Sharonne brings more than 30 years of RV industry experience to her new role with the RV Technical Institute. Her experience spans the spectrum and has acquainted her with all aspects of the RV industry ranging from standards inspections and standards development to education, dealer and technician outreach, curriculum development and training. Sharonne developed the first annual Top Tech Challenge in 2017 and looks forward to growing the event as part of the Institute. Sharonne’s new role at the Institute will allow her to pursue her goal of improving the end-user RV experience and professionalizing the field for RV technicians throughout the U.S.