Frank Hugelmeyer, President
Frank Hugelmeyer is president of the RV Industry Association and co-chairman of Go RVing. He has more than 30 years of experience in the sporting goods, fitness equipment and outdoor industry private sectors and an extensive background in retail, manufacturing, brand development, public policy and association management. In June 2015, Hugelmeyer was appointed to his position by the board of directors and officially assumed the chief executive duties in October 2015.
Prior to RV Industry Association, Hugelmeyer was the longtime president and CEO of Outdoor Industry Association where he delivered sweeping improvements to member value in the fields of consumer trends, business innovation, B2B education and advocacy. While at OIA, Frank inspired and led the renowned campaign that defined the economic importance of the $673 billion outdoor recreation industry for the first time in our nation’s history. He also collaborated closely with Utah Governor Gary Herbert to establish the first state Office of Outdoor Recreation in the country.
Hugelmeyer is the vice chairman and a co-founding board member of the Outdoor Recreation Roundtable, a coalition of America’s leading outdoor recreation trade associations working to promote the policy and legislative reforms needed to grow the outdoor recreation economy. He also serves on the board of directors for the Theodore Roosevelt Conservation Partnership. Previously, he was a co-founding board director for the Sustainable Apparel Coalition and Outdoor Foundation and has served on advisory boards for The National Forum on Children and Nature, Western Governors’ Association and President Obama’s America’s Great Outdoors. In 2012, Frank was recognized by The White House as a Champion of Change.
Frank lives in northern Virginia near Washington D.C. and maintains a home in Colorado. His leisure time is spent in the outdoors usually fly fishing along a scenic far-away river.
James Ashurst, SVP, Communications & Marketing
Ashurst currently serves as senior vice president of communications and marketing at the RV Industry Association, where he leads a team of communication and marketing professionals responsible for all membership relations, research, consumer outreach, media relations and advertising – including the RV industry’s popular Go RVing campaign.
Prior to joining the association, Ashurst served as vice president of communications for Travel Channel, the cable television network owned by Scripps Networks. At Travel Channel, he served as the network’s prime media contact and oversaw all communications strategy, media relations, industry events, and campaign executions to support the key programming, brand, marketing, advertising, and affiliate sales and its aligned businesses. Earlier in his career, he held several communications positions in the broadcast satellite and travel industry.
When not busy touting the virtues of today’s RVs, James has a passion for cooking barbecue, and he loves to spend time being outdoors and camping with his wife and daughters.
Liz Crawford, SVP, Trade Shows & Events
Liz Crawford is senior vice president of trade shows and events at the RV Industry Association, where she oversees all of the organization's trade shows, events and industry meetings. She brings over 27 years of experience in the trade show and events industry. Crawford has worked with large trade show organizers like Emerald Expositions, Advanstar/UBM and Questex Media among others. She has worked and led teams on large industry shows within the outdoor space, licensing, sports, fashion, technology, home entertainment, call center and entertainment production markets.
Throughout her career, Crawford, and several shows she managed have received industry recognition for being the fastest growing as well as in the top 50 US shows. She has executive management experience along with strategic marketing and branding, sales, and international business development – and has helped launch and run shows in Europe, Brazil, Russia and Asia.
A California native, prior to moving to Northern Virginia to join the RV Industry Association, Liz and her family spent summers enjoying Yosemite, the beaches and local mountains. In Virginia, she’s visited Great Falls, the Potomac and Shenandoah Park.
Christina Fanning, SVP, Finance & Operations
Christina Fanning is senior vice president of finance and operations at the RV Industry Association, where she oversees accounting, operations, human resources and information technology. Fanning has more than 25 years of experience in finance and operations for private companies and nonprofit organizations. Prior to joining the association, she was vice president of finance at the Jane Goodall Institute. Earlier in her career, she served in senior finance positions with several organizations including Food Allergy Research & Education, Alpha Corporation, Rowan & Blewitt and Shandwick Public Affairs.
When not busy handling the back-office functions of the RV Industry Association, Chris enjoys hiking with her family and exploring with her three Australian shepherds.
Craig Kirby, SVP, Government Relations & General Counsel
Craig Kirby serves as senior vice president of government relations and general counsel at the RV Industry Association. Kirby has over 30 years of experience in providing counsel to private companies and nonprofit organizations. In his role at the association, he leads several of its most prominent member service divisions including federal and state government relations; legal, industry standards and education; as well as the organization’s international business teams. Prior to joining the RV Industry Association in 1994, Kirby was in private practice with a law firm.
Craig spends his free time playing golf and enjoying outdoor activities with his family.
Bruce Hopkins, VP of Standards & Education
Hopkins, a 40+ year veteran of the RV Industry Association, is the vice president of standards and education and is located in Elkhart, IN. His principal responsibilities for the standards programs and activities encompass standards maintenance for a series of consensus standards, the development and publications of various related handbooks that detail program safety positions for industry membership. He is also responsible for educating members on association standards as well as those related to the federal government.
He is an active member and secretary of the National Fire Protection Association (NFPA) Technical Committee on RVs, served as secretariat to the American National Standards Institute (ANSI) Accredited Standards Committee A119 for RVs for 17 years, serves as secretariat for several other ANSI standards related to RVs and is a member of the Code Making Panel 7 (previously CMP 19) of the National Electrical Code. He is responsible for overseeing the operations of the association’s Standards Steering Committee and its six internal technical subcommittees.
He also heads up the education program and the activities that relate to the training of RV service technicians across the country. including coordination and scheduling of training provided by supplier members and on-staff trainers, oversight of the Technicians in Training (TnT) program, engagement with technician credentialing and curriculum development.
Bruce spends his leisure time playing golf, traveling and walking. During the Christmas season, he plays Santa Claus at nursing homes and retirement communities where he enjoys bringing smiles to the residents and celebrating the staffs for the angels they are.
Jay Landers, VP, Government Affairs
As Vice President of Government Affairs, Landers and his team are responsible for promoting and protecting the RV industry by influencing legislative and regulatory policies at the federal and state levels.
Prior to joining the association as a director of government affairs, Landers was an issues manager for the Joseph E. Seagram Company, where he managed work on federal and state government relations issues as well as broad public policy issues. Before that he represented MCI Communications Corporation on Capitol Hill and in the states. He began his career in Washington as a policy analyst for the New England Congressional Institute on Capitol Hill focusing on international trade issues for the New England Congressional Caucus.
Landers received his undergraduate degree from the University of Massachusetts, his Master’s degree from Syracuse University’s Maxwell School, and is also a graduate of the State Government Affairs Program at the Eagleton Institute of Politics at Rutgers University.
Landers is an avid biker, both mountain and motorized, and enjoys tailgating at football and lacrosse games.
Karen Redfern, VP, Brand Marketing & Communications
As Vice President of Brand Marketing and Communications, Redfern leads the team of marketing and communications professionals responsible for the industry’s brand marketing campaign, Go RVing, including strategic marketing, social and digital media, traditional advertising, video content creation, public relations, experiential marketing, partnerships, and consumer trends and research.
Prior to joining the RV Industry Association, Redfern was an executive with a national real estate franchise providing advertising and public relations programs for franchisees through a separately-funded advertising fund corporation operated much like Go RVing. Her public relations and marketing career spans over three decades with public agencies and private corporations.
Karen’s passion extends beyond the RV industry where she volunteers with several organizations dedicated to helping women, especially victims of domestic abuse. She is an avid DIYer at home, tackling reno projects big and small and enjoys relaxing time kayaking and biking.
Matt Wald, VP, Strategic Initiatives
Wald serves as vice president of strategic initiatives for the RV Industry Association, where he leads efforts to address major strategic industry and association initiatives. He led the reintegration of Park Model RVs back into the RV Industry Association, is leading the association’s digital transformation and is helming the re-invention of RV technician training.
Wald has over 20 years of association project management experience. He is a KPI-driven strategy-oriented leader with expertise is in building relationships, thinking strategically and achieving results. Prior to joining the RV Industry Association Wald was a director and project manager for the Insulation Manufacturers Association, Subcontractors Association and Burglar and Fire Alarm Association.
Having a passion for world travel, Wald has gone RVing in the US, camping in Europe and caravanning in Australia and South Africa.