National media is lining up to cover the RV industry’s first-ever, new product launch during RVX: The RV Experience. On March 12 in Salt Lake City, UT, the RV industry will be treated to a live event that will highlight the latest exciting products entering the market in nine consumer categories.
Backed by a multi-million-dollar advertising buy, an unprecedented amount of media will converge in Salt Lake City for Go RVing’s Kick Off To Camping Season. For dealers, the exposure the campaign will bring presents a unique opportunity to promote the booming RV lifestyle and engage consumers in their local market to check out the new products ready for purchase.
“The biggest strategic push behind launching RVX and The Reveal in the spring was the desire to promote the products and the RV lifestyle to the nation,” said SVP of Trade Shows and Events for the RV Industry Association Liz Crawford. “We purposely positioned The Reveal products to be integrated with consumer lifestyle segments rather than by product type, so that consumers could quickly imagine themselves taking a journey in products that fit their lifestyle.”
Each lifestyle category in The Reveal will feature a key media outlet covering the industry’s new RV products including:
City Escape – Esquire Magazine
Destination Camping – O, The Oprah Magazine
Family-Friendly – Woman’s Day
Luxury Living – Travel & Leisure
On the Horizon – Wired Magazine
Outdoor Adventure – Backpacker and Outside Magazine
Van Life – Whalebone Magazine
Sustainability – Popular Mechanics
Team Tailgate – Sports Illustrated
Even the Ellen Degeneres Show wants in on the action! They’ll have a team onsite to check out the RVs on display, as well as to talk to both dealers and manufacturers about the cool RV products on the show floor. Numerous other national media outlets are also on tap to be at the event.
“RVX isn’t just about showing off the latest RV products,” continued Crawford. “The event is designed to help dealers identify and reach new consumer segments in their local markets. All generations want to share experiences with others, and the RVX Sales Navigator toolkit, provided free to dealers who attend RVX, is a ground-breaking way for dealers to identify consumers they may not already know, see what these consumers in their market like in terms of lifestyle, and target them through easy-to-use, step-by-step tools that will drive them to their dealerships. Let’s face it. RV dealers know how to sell RVs, they’re extremely successful at it. What the toolkit provides dealers is additional ways to engage new consumers all the way through the point of purchase.”
The RVX Sales Navigator tool kit is tied to the same nine consumer categories as The Reveal, and it’s designed to help connect the dots for dealers. The web-based toolkit is easy and simple to use from home, work, or a dealer’s mobile device. Just enter a zip code, and you’re off to new sales opportunities! Attending dealers will also get the opportunity to learn how to use it and try it in education sessions at the event.
Now is the time to drive new consumers to dealerships across the country and get them in an RV. And RVX is the event to do it.
Don’t miss out and register today!