The Go RVing RV Owner Demographic Profile is the most comprehensive study of RV ownership ever conducted, providing deep insights and perspectives on the demographics and ownership habits of RV Owners, Former RV Owners, and RV Intenders. The study identified seven distinct clusters based on RV owners’ unique motivations, needs, and habits. It also offers a breakdown of the different types of RVs and a study of which demographics tend to prefer different types of RVs.
Today we are looking at the demographics of owners of sport utility camping trailers, which are owned by 6% of RVers. Young families make up 33% of sport utility camping trailers owners, while 37% are first time owners. 38% are millennials and Gen Zers.
Sport utility camping trailers are used during 55% of owners’ vacation time. They are used most often in summer (83%), followed by fall (53%), spring (33%), and winter (20%). 50% of sport utility camping trailer owners prefer to stay at state parks or recreation area campgrounds, while 36% prefer national park campgrounds and 36% prefer accommodations at private campgrounds.
Alongside RV travel, 43% of sport utility camping trailer owners also participate in outdoor sports, while 45% go fishing and 33% enjoy water recreational activities. Their top three reasons for RVing are spending time outdoors (54%), simply unwinding and relaxing (51%), and visiting a location with natural beauty (47%). Other outdoor recreational activities they bring with them include bicycles (32%) and kayaks (16%).
When taking a look at demographics, the study found that 47% of sport utility camping trailer owners are between the ages of 18 - 54 while 53% are age 55 and older. 62% of sport utility camping trailer owners are female and 38% are male. Regarding employment, 33% are retired while 41% are employed full-time. The average annual income for 54% of sport utility camping trailer owners is over $65,000. 29% live with children in the home.
We will continue taking a look at who is most likely to own different RVs in the coming weeks. You can view the full report here.